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Rice Lake Office

The leading provider of quality vision care products and personalized optometric services in Rice Lake.

A staple in the community, Jacobson Optometry had been present for over 40 years in Rice Lake. Now as an office of Northview Eye Associates, we continue to provide the highest excellence of care and hometown customer service to our patients. Our comprehensive, medical eye exams focus on your specific vision needs and offer the best treatment options available. Our doctors strive to thoroughly answer all your questions and concerns to help you better understand your eye care. Your time in the office is enhanced by using the latest instruments in the exam room and quality, digital technology in your eyewear. The highly-skilled staff are trained to care for your needs and provide a consistently superior experience for you and your family.

  • Kevin E Jacobson, O.D.

    Dr. Jacobson grew up in Rice Lake, WI. He graduated from UW-Eau Claire and then attended the Illinois College of Optometry in Chicago, IL. After graduation, he joined his father at his optometric practice in Rice Lake. Dr. Jacobson did an internship in low vision and contact lenses. He has served on the board of the Wisconsin Optometric Association and is also a member of the American Optometric Association. He enjoys many of the outdoor activities that northwestern Wisconsin offers including skiing, kayaking, fishing and hunting.

  • Gabrielle Smiley, O.D.

    Dr. Smiley grew up in Durand, WI and received her bachelor’s degree in Physiology at the University of Minnesota- Twin Cities in 2013. She then graduated with honors from the Michigan College of Optometry in 2017 with her Doctor of Optometry degree. She practices full-scope primary care optometry with a special interest in ocular disease. She is a current Wisconsin and American Optometric Association member. In her free time, she enjoys backpacking, hiking, reading, spoiling her niece, and spending time with her fiancé Michael.

  • Michael Seebruck, O.D.

    Dr. Mike was raised in Necedah, WI and moved to the Eau Claire area during his elementary school years. He completed his studies at Altoona High School and started at UW- Stevens Point to pursue his Biology degree. After finishing four years at the Michigan College of Optometry, Dr. Mike graduated with his Doctor of Optometry degree in 2017. He specializes in ocular disease and contact lenses and is a member of the Wisconsin and American Optometric Association. Happy to be back in the northern Wisconsin area, he enjoys spending time outdoors kayaking, backpacking, and biking.

  • Dr. Austin Schipper

    Dr. Austin Schipper

    Dr. Schipper was raised in Richland, MI where he attended Gull Lake High School. After finishing high school he earned a bachelor’s degree in Biology at Western Michigan University. He then went on to graduate with honors from the Michigan College of Optometry in 2017 with his Doctor of Optometry degree.