Northview Eye Associates frames
contact lens at Northview Eye Associates
stylish frames at Northview Eye Associates

Welcome to

Northview Eye Associates

Our experienced eye doctors at Northview Eye Associates provide comprehensive vision exams at our Rice Lake, Spooner, and Hayward offices. We are trained in the diagnosis and treatment of a wide array of eye diseases, conditions, and problems. Protect your sight and give yourself the gift of clear vision for years to come – schedule an appointment with Northview Eye Associates today.

Featured Services

What We Offer

Find personalized eye care excellence with our comprehensive services. From eye exams to advanced diagnostics, trust us for all your vision needs.

Eye Conditions
Vision Correction
Lenses and Frames
Contact Lenses
Vision Problems
Eye Diseases

meet our doctors

Dr. Gabrielle Smiley

Optometrist

Dr. Smiley grew up in Durand, Wisconsin, and completed her bachelor’s degree in Physiology at the University of Minnesota-Twin Cities in 2013. She then graduated with honors from the Michigan College of Optometry in 2017 with her Doctor of Optometry degree. She practices full-scope, primary care optometry with a special interest in ocular disease.

Dr. Michael Seebruck

Optometrist

Dr. Mike grew up in northwestern Wisconsin and decided on a career in Optometry while in high school. After completing high school, he enrolled at UW-Stevens Point to pursue his biology degree. He trained at the Michigan College of Optometry and was fortunate to serve as the Student Government President.

Dr. Austin Schipper

Optometrist, FAAO

Dr. Schipper was raised in Richland, Michigan, where he attended Gull Lake High School. After finishing high school, he earned a bachelor’s degree in Biology at Western Michigan University. He then went on to graduate with honors from the Michigan College of Optometry in 2017 with his Doctor of Optometry degree.

Dr. Tracy Kocemba

Optometrist

Dr. Kocemba grew up in Stone Lake, Wisconsin, graduated from Hayward High School, and went to the University of Wisconsin-River Falls for her Bachelor of Science degree. She moved on to the Illinois College of Optometry and graduated with a Doctor of Optometry degree in 1997.

Dr. Joshua Eernisse

Optometrist

Dr. Josh grew up in northwestern Pennsylvania and received his bachelor’s degree in biology at Grove City College in 2020. He then graduated from the Michigan College of Optometry in 2024. During his time in school, he served on two international optometry mission trips. In his final year of school, he completed a clinical internship at Northview Eye Associates.

Dr. Thomas Kollodge

Optometrist, FAAO

Dr. Kollodge was born and raised in the Twin Cities. He attended St. Cloud State University and graduated cum laude with a Bachelor of Science in Biomedical Science. Dr. Kollodge then went on to graduate from optometry school at Ferris State University – Michigan College of Optometry.

Featured Eyewear

VIEW OUR TOP brands

Ray-Ban
Michael Kors
Oakley
Under Armour
Kate Spade
OGI
Gx
LAMB Optical
Guess
Nike
Flexon
Nano-Vista
FYSH
Europa
Vera Bradley
Harley Davidson

Testimonials

WHAT OUR PATIENTS SAY

"I had an emergency and needed to get in. I called multiple places but no one could see me. Northview Eye made time for me and were so kind and understanding. Dr Kollodge was great and knowledgeable, I definitely recommend Northview Eye!"

Tia Dietz

Northview Eye Associates (Rice Lake Location)

"Dr was impeccably attentive. Covered so many details such as my family history cancer etc, the meds that I take and why. The entire staff from receptionist to my exit made me feel like I was a very important patient. Even the gal that walk me out took and clean my glasses and replace the nose pads. It was gratifying to be served in such a complete way by each person who interacted with me. Upon exiting the exam room room, I asked if DR had heard of Patch Adams. "Yes". I complemented Dr as having an exceptional bedside manner. Parting I said have a great day Young Patch."​​​​​​​

Johnny T.

Northview Eye Associates (Spooner Location)

"I brought my 8 year old son in for his first eye appointment. They got us in promptly and the flow through the appointment went without any trouble. They were great talking my son through the tests and very pleasant. The eye doctor explained my son’s results to me (and my son) so I could leave without any unanswered concerns or questions. I highly recommend!"​​​​​​​

Linda M.

Northview Eye Associates (Hayward Location)

"Good eye clinic. Clean and comfortable. Everyone is super nice and helpful. Dr. Josh was very thorough and explained everything to the point I could even understand. From the time I walked in to the time I left was a way better experience than the other place I’ve gone too. No tele doctors here! Keep up the good service!"

Fred L.

Northview Eye Associates (Rice Lake Location)

"Excellent eye clinic.  All personnel were professional and experienced.  Doctor was informative and knowledgeable. Awesome experience!"

Buddy W.

Northview Eye Associates (Spooner Location)

"This was my first time at Northview and it was an amazing experience.  Front desk staff were very friendly and informative. The tech that took me back and did all the pre-tests told me everything she was doing before she did it. Dr. Josh made me feel very comfortable and again, explaining everything he was doing and why. Never before have I been shown the picture of my eye or told what they were looking at. It was a wonderful appointment, already have my appointment scheduled for next year! I would highly recommend this clinic!!"

Carol H.

Northview Eye Associates (Hayward Location)

"Amazing team, you are in good hands with them. To be honest I wasn't looking forward to going because it was simply a referral by my doctor. They made the appointment an absolute pleasure."

Todd M.

Northview Eye Associates (Rice Lake Location)

"This was the most thorough eye exam I have had. Dr. Josh was great and explained things clearly including options going forward. Staff was attentive and answered all questions."

Cheryl I.

Northview Eye Associates (Spooner Location)

"I would highly recommend this place. I called as a new client and she made sure I got a doctor to meet my needs. Everyone here was helpful and happy to be at work. I felt very welcomed."

Jan C.

Northview Eye Associates (Hayward Location)

"Everyone was very friendly and personable. Showed sincere interest in me and my care. Frequently asked if I had and questions and provided me with some great tips on eye health!"

Cassandra N.

Northview Eye Associates (Rice Lake Location)